THE
STORY.
Entrepreneurship has been a defining part of the journey beyond sport. From founding British streetwear brand Carsicko to developing OTASLUX, this section explores brand building, commerce, creative strategy and future ventures.
Building brands and businesses across disciplines.
Entrepreneurship has been a defining part of the journey beyond sport. From founding British streetwear brand Carsicko to developing OTASLUX, this section explores brand building, commerce, creative strategy and future ventures.